Our History

For over 60 years, we have built a reputation as a trusted distributor for leading international brands in Madagascar. 

Over the decades, we have established strong partnerships with renowned global groups such as Ferrero and GB Foods, providing them with a robust distribution platform and strengthening their market presence.

In 2022, we reached a new milestone with the creation of the BOOST brand, symbolizing our ambition to become the most powerful and efficient distribution network in Madagascar.

1964

First represented brands

1989

Partnership with GBFOODS begins

1993

Partnership with KOPIKO begins

2015

Partnership with FERRERO begins

2023

Creation of BOOST entity